Use the Power of Storytelling

People misunderstand storytelling; they believe stories will lose the audience. Not true.

Stories don’t have to be long with a complex narrative. They don’t have to be campfire stories.  A story can be less than a minute long.

Use a quote, metaphor, anecdote or “story bite” to help us understand your message as you craft your next message.

After all, isn’t a customer success story a form of storytelling?

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Lou Solomon

Lou Solomon is the founder of Interact. She is a TEDx speaker and a member of the adjunct faculty at the McColl School of Business at Queens University of Charlotte. Her articles have appeared in Harvard Business Review, Entrepreneur.com, CEO.com, and Fast Company.