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Quit Faster

Group of young men in tug of war competition as crowd is watching

As kids we heard the old adage, “Winners never quit.” But innovators actually try to quit quicker so they can hatch the next magnificent idea–instead of following an old idea into the wall.

In the last century we focused on building the best products and services and perfecting the processes around them. We invested in operations that began to slow us down. Today we have to think about agility to move with the constant change in every corner of our world. We have to let go and push aside old habits and procedures that hold us back.

The Cul-de-Sac (French for “dead end”) is a situation where you work and work and work and nothing much changes.” ― Seth Godin     


Human communication is the home of innovation and yet for so many organizations, practices are stale.  Do any of these resonate with you?

  • Team distrust stemming from a lack of personal vulnerability
  • Ineffective meetings that are demotivating the team
  • Messages made unclear by business speak, positive spin and a lack of straight talk
  • Reliance on the latest silver-bullet-technique instead of going for a real change initiative

Some of the worst pain we cause ourselves happens when we refuse to let go of the ideas that no longer serve us and wind up in the wall.  Best advice from the innovators?  Let go of the bulky procedures that keep you from imagining amazing results.

Suggested reading:

Built to Change by E. Lawler and C. Worley

The Dip: A Little Book That Teaches You When to Quit  by Seth Godin

The Lean Startup by Eric Ries


Lou Solomon

Lou Solomon is the founder of Interact. She is a TEDx speaker and a member of the adjunct faculty at the McColl School of Business at Queens University of Charlotte. Her articles have appeared in Harvard Business Review,,, and Fast Company.