Resist Gift Urgency

When an over-polished, unsigned holiday card with a computerized address label arrives in the mail, it’s a let down. When one of those glitzy cookie towers is delivered at your door, you know from past experience that most of it will go uneaten, so you begin to think of re-gifting. When someone pops a coffee mug filled with candy on your desk, you know you’re not the only one who received the same mug.

Last week a friend called to say she had heard someone telling a great story about Interact and just wanted me to know. “No need to call me back,” she said, “I just wanted you to know I was thinking about you.”   Now that’s a gift.

This time of year, we get swallowed up by gift-urgency and overlook the one thing family, friends, colleagues and clients can’t get anywhere else:  you.  A personal message delivered in person, by phone or via skype is the a memorable gift we can actually “feel.” A thoughtful, hand-written line or two on a small card blows away a giant  imprinted card.

This holiday season, put yourself out there. On second thought, put yourself out there year-round.

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Lou Solomon

Lou Solomon is the founder of Interact. She is a TEDx speaker and a member of the adjunct faculty at the McColl School of Business at Queens University of Charlotte. Her articles have appeared in Harvard Business Review,,, and Fast Company.