In music, a keynote is the musical note (message) on which the key (messenger) is grounded. Keynotes and high-visibility presentations carry more meaning and reach more people, but effective ones touch each member of the audience in a personal way.
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The tools that Interact provides allow for a communication building opportunity to connect with people directly. When you are making decisions in a managerial role, when you are moving a company forward, those are the things that drive the decision.